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1 ситуативный подход
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2 роль
фр. role(Мера влияния, значение, степень участия в чем-либо.)Модель социально ожидаемого поведения, определяемая статусом индивида в определенном обществе. — A socially expected behavior pattern determined by an individual's status in a particular society.
Функция, выполняемая в определенной операции или процессе. — A function performed in a particular operation or process.
- роль ожиданий потребителейПодход ситуационной интерпретации объясняет поведение на основе ожиданий других лиц в данной ситуации и интерпретации этих ожиданий самим индивидом. — The situational interpretation approach explains the behavior in terms of the expectations held by others in a given situation and of the individual's interpretation of those expectations.
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